3 Minute Marketing - KnightRiley

Digital grant, round #6 now open

The latest round of digital grants for small businesses is now up. Full government overview here: https://www.business.qld.gov.au/starting-business/advice-support/grants/digital-grants 

Rubbish product? Spend more on marketing.

For some businesses, it will cost more time and money to do a good job than that of an effective ad campaign. So the next best things is spend a shit load of money on marketing. 

If you don't have a competitive advantage, that's okay. But be joyous to work with.

Identifying a competitive advantage for most businesses is excruciating because most industries are so intensely competitive. The easiest thing you can do to compensate though is to make your client's ride as joyous as possible.   

How do you start with "why" if you've already started?

Simon Sinek's "Start With Why" is a ripping book and certainly worth a read. But solving your "why" is not so easy, and there are other things you can do in the meantime.  

I'm a tradie, should I brand my car? No, probably not.

Thinking about whacking some signage up on your car? If you are the world's greatest driver, go for it.

The Productive Bad Egg: Punt Them Before Shit Gets Rotten (Even If It Hurts)

Having a productive team member that also happens to have a toxic personality can be a noodle scratcher. But cut them loose or you'll be cleaning up their legacy long after they have gone. 

Whose Responsibility is it Anyway? A Pro Tip for Professional Services Businesses

If you run a professional services business you will have ended up in a scenario where a client has not performed their required tasks, and consequently prevents your business from completing theirs. Here's an easy way to protect yourself against wearing the stick.